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We’ll be back in Dundee and proud to be supporting Scottish Web Folk for another year

SWF 2026

We’re heading back to Scottish Web Folk this year as a proud supporter, ready to show what Pathways can do and talk about why career destinations matter when you’re engaging prospective students.

Hosted by the University of Dundee on Thursday 29th October, Scottish Web Folk brings together the people who look after university websites for a day of sharing what’s working, what isn’t and what’s next.

This year’s theme is Human vs Machine, with a programme packed with honest takes on AI, search, content design, accessibility and course pages. It’s something we think about a lot. As more students get answers from AI tools before they ever reach your website, making sure the careers your courses lead to are visible, accurate and backed by real data has never mattered more.

You’ll find us on our Pathways stand in the Dalhousie Building foyer throughout the day. Come over and say “hello”. We’d love to catch up with familiar faces, meet new ones and chat about:

  • Showing students where your courses can take them
  • Graduate destinations and real labour market data
  • Helping AI and search engines see career progression from your courses
  • Seeing our new Pathways Insights tool in action

See you in Dundee!

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