Student Choices

Built so AI and search engines see careers from your courses.

Student Choices structures your course data with related careers, so they're returned in AI queries and zero-click results. Then sends the traffic straight to you.

Find out more

Student Choices is not just a course directory website. It's the UK's definitive career-led FE course finder with over 20,000 live courses from more than 150 colleges giving AI models a solid reference point, with your courses at its heart.

Visit Student Choices

Your courses listed automatically, for free

Student Choices is included at no extra cost with all Further Education, School and Training provider licences. Not a Pathways customer? Get your courses listed with no subscription, just a one-time admin fee.

Built for the queries students actually type

"EV charging courses in Walsall" or "Courses to become a community nurse". Student Choices is structured to answer real, specific, local searches like these, not just broad category terms.

Get returned in zero-click results

When AI tools and search engines answer a query without a click-through, you want your courses to be the answer they're built from. Structured data gets you into that answer, not left out of it.

Live course-to-career mapping, linked straight to you

Every course is mapped to real career outcomes and stays current automatically, with each result linking directly through to the matching page on your own website.

A single reference point for FE courses

Over 20,000 live courses from more than 150 colleges give AI models and search engines one reliable, centralised dataset to draw on, rather than piecing it together from inconsistent college sites.

Properly structured, not just published

Every course page is schema-marked and SOC-coded so LLMs and search engines can actually parse and trust the data, not just index it.

Simple yet powerful

Structured to be returned in AI queries and zero-click results

A centralised, structured reference point AI models and search engines can trust — over 20,000 live courses from 150+ colleges

Live course-to-career mapping, always current

Every result links straight through to your own course pages

Schema-marked and SOC-coded, ready for LLMs and search engines

Supplements your website and sends traffic back to you, doesn't compete

Structured to answer real, local, long-tail searches, not just broad terms

Free with your Pathways licence; a small one-time admin fee for everyone else

Pathways customers: already listed, already generating results

Pricing Request a demo

Jennifer Kirwan-Aston, Digital Marketing Lead
South Devon College

Used by over 150 education institutions

Get yourself ready for Student Choices

How to make your courses look their best

Add your college logo

Make sure you add your logo in your Pathways account settings. This is displayed on the Student Choices website.

Meta descriptions

Ensure you have detailed meta descriptions in your course pages, as this information is shown on your Student Choices course pages.

Automatic mapping

You must be using our Pathways One automapping feature, when embedding Pathways on your course pages.

Want to know more?

Get in touch Request a demo

How to buy

Simple and affordable annual pricing based on your number of full-time students. Schools have an individual price. Get full access to the products your institution needs.

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Try for free

We offer a no obligation one month free trial with no upfront payment required. We'll set you up with a free account during which time you'll have full access.

Free trial

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