The Pathways digital products can be a fantastic resource to help your Institute of Technology (IoT) website and its courses show clear progression to real careers.
Your IoT website will be working hard to promote your specialist courses to your prospective students. With a focus on key areas such as aerospace, construction, digital, science and many more, the Pathways products can be customised to show only the specific careers that relate to your IoT’s key specialisms.
Within their Specialism pages, they have created custom versions of Pathways One that display a bespoke list of careers related to that specific specialism.
The Pathways Explore product is used within their Careers section, to help engage those students who would prefer to explore using a careers-first approach. The Pathways Explore product has been customised to show only those careers that are specific to the specialism areas being offered by East London IoT.
Using Explore in this way, the IoT are able to offer an alternative way to engage with their prospective audience. Allowing them to explore possible careers then click through to related course pages.
In the example above, you can see how Explore gives more information on the selected career then provides clear routes to related courses at the IoT.
Enriching your content
Using Pathways in your IoT website is a great way to highlight progression to real careers and bring your content to life.
Get access to all the Pathways tools for your IOT website for just £495+VAT per annum.
Set up of Pathways is really quick and we manage all of the mapping for you.
If you’re interested to understand how we could help your IoT, please contact us and we can arrange a time for a demo.